Local SEO is significant to small and regional businesses. Even though SEO efforts concentrate on ranking nationwide, local SEO needs to be prioritized for SERP on specific location searches. Local SEO optimization means more traffic to your website, which enhances the opportunities for more leads and conversions. This strategy helps to perform better against established and large domestic companies. Concentrating on the strategic local SEO tips, you can offset large domestic companies’ benefits from brand recognition instead of value proposals.
It is wise to hire professional SEO service using a service finder platform like Bleen. Bleen is an online directory that helps Australian businesses connect with prospective customers and vice versa. Customers can get quote in writing from several service providers and then choose.
7 Effective local online SEO tips
1. Set up Google My Business profile
To attain visibility on local search results made using Google set up GMB profile. Ensure to enter the correct NAP on the GMB dashboard, Google Maps, Google Search Local results, and Google Search Knowledge Panel. Even invite customers to write a review and address their comments honestly.
2. Obtain reviews
Requesting customers to write reviews will optimize the GMB profile influencing your clients to write good reviews as well as allow nearby clients to hire or buy from you. You can request a detailed review post transaction or send a review request message via email.
3. Mobile-friendly website
There are more than 3.9 billion smartphone users and are expected to grow at the end of this year. There is a dramatic switch from PC to mobile, so choose to shift to a responsive website for effective local SEO. Use readable fonts, images with necessary details, a user-friendly interface, and quick loading of the website are some of the features to consider seriously.
4. Relevant local keywords usage
Filter location-based searches for keywords using the Keyword Planner tool. You get a list of preferred local keywords. Ensure they are integrated on the URL, Meta content, and text on your site.
5. Create a specific page for the targeted area
If you have more branches spread across the state then provide specific pages that include NAP, operation hours, custom details, Google map, testimonials, promotions, and parking access. If there is a single location then create an ‘About Us’ page, where you mention the local business details.
6. Voice search optimization
Besides textual-based searches, customers use lengthy keywords in voice search. So, you will need to change SEO content to match the conversation language people use while using smartphones. Voice optimization is crucial because the user desires a specific detail quickly. For example, they are cooking and desire that Alexa discusses the specific recipe.
7. Build content using local events or news
Producing materials that reveal a specific interest will draw local customer’s attention. Make sure that the local news relates to your business. For example, if you own a real estate business in Australia then create several blogs and new content for BusyFox. busyfox.com.au is a blogging platform, where you can publish a press release or promote content for local causes around Australia.
Stay on top of your local SEO effort because Google algorithms change often!