Online business directories are similar to traditional Yellow Pages. Online directory listings offer people information about a particular business including name, address, phone number, service types, office hours, URL, and more. Businesses must submit their NAP to different aggregators or platforms like Google My Business, Yahoo Business, Bing Places, or review-oriented sites like Yellow Pages and Facebook.
There are dedicated platforms like Flooring Domain. It is an online directory that lists businesses related to floor coverings. People find it easy to find and hire local flooring contractors from this industry-specific business directory.
All directories differ, so ensure that you submit your business on trusted and authoritative platforms instead of placing it in bad neighborhoods. Top directory listings matter because they have the potential to help you in multiple ways. A business directory listing helps to –
- Amplify exposure and online presence
- Enhance local visibility
- Boost the possibility of finding your brand online or offline
- Enhances business reputation via rating system offered
- Create brand awareness
- Boost your SEO and ranking
- Attain good ROI
- Stay updated and is a low-maintenance technique
- Bring in affordable publicity
- Drive website traffic
- Attracts backlinks to your site
- Builds trust and brand authority
- Gives a chance to stay ahead of the competition
Some businesses may get unwanted and spammy requests but it does not mean getting listed is not beneficial. Even get listed on local directories because it increases the chances of getting found easily for local searches. You avoid competing for ranking with global large industries.
For example, Bleen is an online Australian directory that natives visit to find local tradesmans. So, never hesitate to submit your business to reliable local and non-local directory platforms!
Google bots give priority to online business directories including –
- Detailed business listings
- Well-categorized and organized
- Have high standards
Search engines give priority to directories they are familiar with. Listings on niche or relevant directories allow them to know more about your brand. It increases your chances to appear on top in search results. Therefore choose directories wisely because specific directories also help to target the right audience.
How to ensure your business directory listings pays off?
You will find many sources including social sites, search engines, online directories, blogs, websites, maps, and publications to submit your citations. It is crucial to have accurate, consistent, and updated listings across every potential source. It leads potential consumers to your online business store or website. If the business listing is missing some information or has a mistake then consumers feel less assured to approach your business and move to your competitors.
Inaccurate information in citations can confuse Google bots during search queries and they will recommend your competitors. Your brand will not get displayed in search results. Thus incomplete or incorrect information can reduce online visibility and is bad for business credibility. Regularly monitor your citations and listings to ensure it stays correct and updated.
For SMEs online business listings is a potent promotional tool to reach target audiences and build awareness. Industry Link Online is not just a directory listing but a valuable industry blog!